Recently I had a chance to revisit my path from the design bench to the world of sales. Our sales organization was in the process of adding some field applications engineers (FAE), and I found myself advising prospects about how life would be different if they were to become FAEs. While I am currently a regional sales manager, my first job off the bench was as an applications engineer for Tektronix. Since this is a choice many design engineers may consider at some point, I thought it would be good blog fodder. Before you trade in your soldering iron for a minivan (mine on the left, Tektronix FAE Alan Wolke’s on the right), it’s important to consider all aspects of the FAE role.
Tuesday, November 6, 2012
Monday, October 1, 2012
Putting the Logic in Logic Analyzers
Crossed posted at: Bandwidth Banter Blog
Tektronix recently introduced the TLA6400, a performance leap in the world of value-priced monolithic bench-top logic analyzers. Performance like this used to require more expensive card-modular systems, more suitable to ASIC designers than FPGA programmers or general purpose users. However, with faster parallel bus signals (such as new high-speed COTS ADC’s and DDR memory), many designers find themselves needing performance logic analyzer specifications at budget-friendly prices. While a high-end performance logic analyzer can cost over $100k, the TLA6400 starts at around $13k.

Tuesday, September 4, 2012
Solid-State Drives Offer Easy Speed Boost for Scopes
This is my first cross-posted blog post. I recently started blogging at Tektronix Bandwidth Banter, so I will cross post my writings here. Link to Bandwidth Banter Post (same as below).
Monday, July 2, 2012
Analyzing SpaceWire Bus - Creating the Clock with Oscilloscope XOR

Monday, May 7, 2012
What's Wrong with my Function Generator? (hint: nothing)
You sit at your bench and in front of you is a a function generator and a basic oscilloscope. You connect the function generator to the oscilloscope with a BNC cable and proceed to create a simple signal to measure. Surprise, the amplitude measured on the oscilloscope does not match what you set on the function generator. The sine wave may read 1V peak-to-peak (Vpp) on the function generator, and yet on the oscilloscope, it says 20Vpp or 2Vpp. Now is when you ask,
"What is wrong with my function generator?"
Friday, March 2, 2012
EEWeb Featured Engineer Interview
Check it out - I'm the Featured Engineer on EEWeb.
Here is the link - www.eeweb.com/spotlight/interview-with-joel-avrunin
Here is the link - www.eeweb.com/spotlight/interview-with-joel-avrunin

Subscribe to:
Posts (Atom)